This comprehensive branding project centered on the development of a mock business, including concept creation, industry research, and the design of a complete brand identity and system. Key deliverables included logo design, a brand system, a brand guide, and brand application across multiple platforms—such as promotional store signage, flower care cards, social media, and a website.  

Pure Petal is a fictional high-end flower farm with a strong focus on sustainability, setting it apart from competitors in the floral industry. The logo and overall brand identity were inspired by visual representations of sustainable practices. The brand system merges natural and environmental elements—such as windmills and other floral motifs—to highlight the brand’s eco-friendly values. Many brand assets feature imagery drawn from real flower farms, including the central pattern of flower rows stretching across the landscape.