Pure Petal Flower Farm

Branding  |  Adobe Illustrator, InDesign, Lightroom, After Effects

This comprehensive branding project involved the conceptualization of the business, research into the flower farm industry, and the development of the brand identity and system. Key elements of the brand include logo design, the creation of a brand guide, and the implementation of the brand across various platforms, including social media, a website, a flower care card, and promotional signage. 

Pure Petal is a high-end flower farm focused on sustainability, setting it apart from competitors in the flower industry. The logo and brand identity were inspired by the visual representation of sustainable practices. The brand merges elements of sustainability—such as windmills—with floral imagery to emphasize its commitment to the environment. Many of the brand’s assets reflect natural visuals and scenes commonly found on flower farms, such as the main visual of rows of flowers.