Flannel & Foliage Festival is a fall festival held in Montpelier, Vermont, celebrating all things autumn and highlighting the beauty of nature during the fall season. 

A key focus of the festival branding was the development and design of the logo. The logo explores the visual of tree heights in forests, with the dynamic sizing of the letters reflecting the uneven, organic edges of tree lines found in nature. The incorporation of leaves within the logo reinforces the festival’s theme. 

The brand was applied across a variety of promotional materials, including posters, event schedules, badges for staff, vendors, and participants, social media posts, and merchandise. In addition to the warm fall color palette, the branding features a dynamic pattern inspired by the aerial view of a Vermont forest, capturing the organic lines and shapes of the landscape.